Luca Pronzati

Luca Pronzati

Chief Business Innovation Officer | MSC Cruises

Luca Pronzati is the Chief Business Innovation Officer of MSC Cruises, the world’s largest privately-owned cruise line and brand market leader in Europe, South America and southern Africa. He is responsible to leverage on emerging technologies, accelerating the digital innovation of the company for the worldwide market competition of the future. Luca is successfully spearheading the launch of “MSC for Me”, the industry-first digital innovation program designed to elevate on-board customer experience. To further enrich the MSC for Me ecosystem, Luca and his Team introduced in March 2019 Zoe, the industry-first virtual personal cruise assistant, powered by artificial intelligence



Find me at these events

Lifestyle Tech Hub findings from closed door workshops

12/11/2019 | 16:50 - 17:30

Scroll to top